Why Portugal: The Portuguese music industry’s export office has been in operation since 2016. Founded by AMAEI, the Portuguese Independent Trade Association, but representing the entire music business cluster, WHY Portugal led the Portugal Country Focus mission at Eurosonic 2017 with support from Audiogest, Fundação GDA, AICEP and DGartes. AMAEI’s President Nuno Saraiva speaks about the road that led to the creation of this important industry body and on how digital music naturally crosses borders and can assist in internationalization efforts. AMAEI was also co-founder of the Westway LAB Conference in Guimarães in 2014, now heading into its 7th edition for 2020; and the brand new Digital Music Days conference in Lisbon, coming to the CCB Nov. 29-30 2019. 

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